After an award winning agency career, I'm now marketing leader for growth stage startups in Sydney.
I've assembled a number of epic partnerships with founders, growth teams and VCs, helping them harness creativity to drive revenue and customer growth.
Mumba Cloud
Chief Marketing Officer (Fractional)
Leading the repositioning and go-to-market transformation of Mumba; an HR tech platform for frontline workers.
Overseeing brand, lead-gen, demand, and sales enablement across paid, organic, and customer lifecycle.
Delivering a unified strategy that connects marketing performance with logo and revenue acquisition.
Appetise
Marketing Consultant (Fractional)
Accelerating scale-up for Appetisers across B2B and B2C, including launch into new markets globally.
A recipe-commerce platform bridging food inspiration and retail conversion. I’m defining the growth engine, brand story, and commercial model that connects consumer engagement to ingredient sales and FMCG partnerships.
OIF Ventures
Marketing Consultant (Freelance)
Partnering with OIF Ventures to reimagine their brand narrative, develop their team’s capabilities and go-to-market strategy.
Building a content and ABM ecosystem that unites founders and investors under one story of performance, momentum, and conviction.
Struggling with marketers who talk a lot then deliver a little?
Ironically, marketing has a reputation problem!
Disappointment, frustration and “we’ve been burned before” is a recurring theme I hear from founders and leaders.
After a long, at-times painful agency career dealing with marketers, I can empathise with this point of view. Having jumped the fence “client-side” as we call it, I’ve now seen it first hand.
The truth is, the reputation is well-earned. Too many marketers are letting down their businesses with unclear strategy, poor execution and focus on the wrong metrics.
I provide a freelance marketing consulting service with absolutely no bs, action that follows talk, quality execution and velocity.
Get in touch if that sounds interesting!